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Data Analysis
Product Analysis
Use product metrics, funnels, cohorts, and experiments to understand user behavior and guide product decisions.
Register for This CourseLevel
Beginner
Duration
6 weeks
Delivery
Live Online
Category
Data Analysis
Learn product analytics methods for measuring activation, engagement, retention, and experiments across digital products.
Course overview
A product analytics course focused on behavioral data and evidence-based product decisions, distinct from product management or business requirements analysis. Learners define events and metrics, analyze funnels and cohorts, and communicate findings with product teams.
Who it's for: Product analysts, product managers, UX researchers, and data analysts who work with digital product usage data.
What you will learn
- Define product events and metrics aligned to user outcomes
- Analyze funnels, cohorts, engagement, and retention
- Design experiments and interpret results responsibly
- Present product insights and recommendations to stakeholders
Curriculum
Tools you'll use
SQLSpreadsheetsProduct analytics conceptsData visualization
Projects you'll build
- Product event plan
- Activation and retention analysis
- Experiment readout
Prerequisites
- • Basic spreadsheet skills
- • Basic statistics is helpful but not required
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