Marketing Analysis

Course overview

A domain-focused analytics course for marketers and analysts who need to evaluate channel performance and campaign outcomes. Learners organize campaign data, define comparable metrics, analyze customer journeys, and communicate recommendations without assuming a specific advertising platform.

Who it's for: Marketing professionals, business owners, campaign coordinators, and analysts who need to measure marketing performance.

What you will learn

• Define channel and campaign performance metrics
• Clean and combine marketing and conversion datasets
• Analyze acquisition, conversion, and customer value
• Present campaign findings and budget recommendations

Curriculum

Tools you'll use

Projects you'll build

• Campaign performance report
• Channel conversion dashboard
• Marketing budget recommendation

Prerequisites

• • Basic spreadsheet skills
• • No previous analytics experience required